Email marketing is a digital strategy focused on sending emails to potential and existing customers to build relationships, promote products or services, and drive engagement. Its importance lies in its direct and personal nature, allowing businesses to communicate one-on-one with their audience. This strategy is both cost-effective and measurable, offering a significant return on investment compared to other forms of marketing. Email marketing can help nurture prospects, keep customers informed, and ultimately drive consistent revenue growth for your business.
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