List segmentation involves dividing your email subscriber list into smaller, defined groups based on specific criteria such as demographics, interests, past purchase behaviour, or engagement history. This practice is crucial because it allows you to deliver more personalised and relevant content to each group, significantly improving engagement rates. By sending targeted messages that speak directly to the needs and desires of different audience segments, you can increase open and click-through rates, boost conversions, and build stronger relationships with your subscribers.
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