What is pay-per-click (PPC) advertising?

Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay a fee each time one of their ads is clicked. It’s primarily used on search engines like Google but is also applicable on social media platforms. This model allows businesses to drive traffic to their websites by placing ads in front of potential customers actively searching for relevant products or services. PPC can deliver immediate visibility and is highly effective for generating leads and sales quickly.