What is the process of creating a brand identity?

Creating a brand identity is a multi-step process that begins with defining your brand’s strategy and understanding its essence. We start by gathering insights through surveys and interviews with stakeholders to identify key attributes that represent your brand. Once we have a clear understanding, we move to develop visual elements such as your logo, color palette, and typography. These elements are then combined into a style guide that outlines how to use them across various applications, ensuring consistency in branding. Finally, we present the complete brand identity package to you, allowing for revisions based on your feedback before final execution.