What metrics do you use to evaluate PPC campaign performance?

We track several key performance indicators (KPIs) to evaluate PPC campaign performance. These include click-through rates (CTR), which measure the percentage of users who clicked on the ad versus how many saw it; conversion rates, which show the percentage of visitors who completed the desired action, such as a purchase; and cost per acquisition (CPA), which helps assess the cost-effectiveness of obtaining a new customer. By analysing these metrics, we can refine our strategies and ensure your advertising spend is working efficiently.