Why you should be using portfolios and case studies on your website

Adding new content to your website on a regular basis is very important if you want to be noticed by Google and increase your visibility with prospective customers.

In this blog we’ll take a look at why adding a portfolio or case study to your website should be part of this process.

SEO benefits

Case studies give you original content that contains keywords relating to what you sell, as well as the locations that you want to compete in. This kind of content is often referred to as ‘evergreen’ because it’s never out-of-date, making it the best way to add new content that Google will value highly.

They are easy to create

If you are getting business, you will always have case studies to draw from. It might not be easy to come up with great content about your industry that stands the test of time, but as long as you are working you should be able to write about specific jobs you’ve completed.

They show your process

Case studies will help you to convert visitors to your website into customers. It’s one thing to describe what you do, but if you can actually show prospective clients examples of your work you will be much more convincing. Websites for successful businesses make them stand out as an authority on their subject, and case studies are a big part of this. If you can use reviews and testimonials from previous clients this will help to further convince visitors that you’re the real deal.

They’re great for short attention spans

It’s easy to turn visitors off with huge blog posts, but a well constructed case study should break down your process in a way that provides evidence for the claims you have made on your site in an easily digestible fashion. They can even be as simple as a ‘before’ picture and an ‘after’ picture with a short description of the job in question. As long as they include new, relevant content they will help your website stand out as a valuable resource.

At Alloy Marketing we have skilled copywriters who can produce content like this for you in the most cost-effective way possible, as part of a cohesive online marketing plan. If you would like to know more about our SEO agency, get in touch today!

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