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SWOT Analysis Questionnaire

Please complete a short  questionnaire

Which will enable the most effective marketing strategy

Ideas to get started

Strengths

  • Advantages of proposition
  • Capabilities
  • Competitive advantages
  • USP’s (unique selling points)
  • Resources, Assets, People
  • Experience, knowledge, data
  • Financial reserves, likely returns
  • Marketing – reach, distribution, awareness
  • Innovative aspects
  • Location and geographical
  • Price, value, quality
  • Accreditations, qualifications, certifications
  • Processes, systems, IT, communications
  • Cultural, attitudinal, behavioural
  • Management cover, succession

Weaknesses

  • Disadvantages of proposition
  • Gaps in capabilities
  • Lack of competitive strength
  • Reputation, presence and reach
  • Financials
  • Own known vulnerabilities
  • Timescales, deadlines and pressures
  • Cashflow, start-up cash-drain
  • Continuity, supply chain robustness
  • Effects on core activities, distraction
  • Reliability of data, plan predictability
  • Morale, commitment, leadership

Opportunities

  • Market developments
  • Competitors’ vulnerabilities
  • Industry or lifestyle trends
  • Technology development and innovation
  • Global influences
  • New markets, vertical, horizontal
  • Niche target markets
  • Geographical, export, import
  • New USP’s
  • Tactics – surprise, major contracts, etc
  • Business and product development
  • Information and research
  • Partnerships, agencies, distribution
  • Volumes, production, economies
  • Seasonal, weather, fashion influences

Threats

  • Political effects
  • Legislative effects
  • Environmental effects
  • Market demand
  • New technologies, services, ideas
  • Vital contracts and partners
  • Sustaining internal capabilities
  • Insurmountable weaknesses
  • Loss of key staff
  • Sustainable financial backing
  • Economy – home, abroad
  • Seasonality, weather effects

Questionanire

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