5 ways to get the right marketing balance for your online presence

At at time when digital natives are coming of age, it is important to get the right balance for your business through a continuous and active online presence. Follow our top tips below on how you can get it right:

1. Your business website

Your website should be like digital your business card: clear information about what services you offer, where you offer them and how to get in touch. Images should offer additional information or illustrate a point, never distract or detract from the message of your company.

2. Get blogging about your industry

Your website is where you sell your services and your blog should offer your potential customers that something extra. A place they can go for tips, resources, helpful information and recommendations. Websites with a blog have been proven to have higher rates of conversion – that means more people reach out and enquire for more information, or they make a purchase on the website there and then. By offering a blog you are helping build trust, your potential customers want to know there is a person behind your business – not a cold fronted corporation! Update your website blog regularly and Google will love you too!

3. Embrace social media

Making use of free social media is a no brainer. Although daunting at first we always see positive results from having that avenue of communication open. Your potential customers can follow live updates from their own accounts, and if they comment on something you write, then your profile will then be displayed to all of their friends and followers. Facebook business pages are perfect for managing multiple accounts for your business, perhaps you want a specific product line under one arm of the business and the services under another. Well Facebook allows you to switch between the profiles. You can also use your personal account to promote your business page, this way you can keep your personal profile separate.

Spend a little time reading up on the social media community you are joining, they have plenty of tips and platforms for ‘local hours’, making the most of hashtags and supporting your local community. However if you have a social media account, don’t let it go dormant, your followers generally expect a reply with one hour if they get in touch through these channels.

4. Review sites

Search engines use review sites in part of their rankings algorithm. Nobody (apart from the Google engineers) knows for sure exactly how it works, but what we do know is that genuine reviews, updated content and your site being referenced in other areas of the world wide web is all positive. Ask your customers to leave reviews on one of the top rated sites, such as Google+, Maps, or Yelp, and your rankings will improve over time. Reviews spread over different areas of the web are good to a point, but if you are working to a budget, spreading yourself too thin could be detrimental.

5. Have you thought about…

Does your printed media reflect your online branding? For example is your logo the same on your business cards and printed adverts as they are on your website and social media profile? If people spot your advert in the local paper and then try to find your website, the first moment they see your site will contribute to whether they stay on your page. If they do not recognise your logo, you could lose them straight away. Something this simple can have a very big impact on conversion rates.

Include your social media profile handles on your next print run of business cards

Following your business on Twitter is one of the easiest and fastest way your potential customers will ‘vet’ you. By giving them this information you are bridging the gap of how they can find you.

Don’t miss out on potential customers, enquire today to find out more about a marketing strategy with us. We can help you with social media management, search engine optimisation and pay per click advertising management services.

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