Google Ads Remarketing: Stay Connected with Your Customers
Reaching potential customers once is great, but staying on their radar even after they leave your website or mobile app is even better. That’s where Google Ads Remarketing comes in. This powerful advertising strategy allows you to continue engaging with users who have previously visited your site or interacted with your mobile app.
By using cookies, Google Ads Remarketing ensures that your product or service appears to these users again when they conduct a Google search or browse other websites within Google’s vast search partner network. This means you can remind potential customers of your brand and encourage them to return, ultimately increasing the likelihood of conversions.
The Benefits of Google Ads Remarketing
1. Higher Click-Through Rates – Get More Engagement for Your Ads
There’s no point in running an ad campaign if people aren’t clicking on your ads. Traditional digital advertising campaigns can sometimes struggle with low engagement rates. However, remarketing ads perform significantly better, boasting a click-through rate (CTR) up to ten times higher than standard campaigns.
Why? Because these ads target users who have already shown an interest in your business. Whether they browsed your site, added an item to their cart, or engaged with your content in some way, these people are already familiar with your brand. Seeing your ad again reinforces their interest and encourages them to take action.
2. Massive Reach – Appear Across Millions of Websites and Apps
Google Ads Remarketing doesn’t just place your ads in Google Search results. These ads are displayed across the Google Display Network, which includes over two million websites and apps. This extensive reach ensures that your brand remains visible to 90% of all internet users worldwide.
Your potential customers might see your ad while reading news articles, watching YouTube videos, browsing blogs, or even using mobile applications. This broad exposure increases the chances of them returning to your website and completing their purchase.
3. Precise Targeting – Reach the Right Audience at the Right Time
One of the biggest advantages of Google Ads Remarketing is its precise targeting capabilities. Instead of showing your ad to a general audience, you can customise your targeting based on user behaviour.
For example, you can create a remarketing list that specifically targets:
- Customers who left your website with items still in their shopping cart but didn’t complete their purchase.
- Visitors who viewed a specific product for an extended period but didn’t make a purchase.
- Users who engaged with your site multiple times but never took the next step.
By focusing on users who have already demonstrated interest, your ads become more relevant and effective.
4. Optimised Conversion Rates – Use Smart Bidding for Better Results
Google’s machine learning technology helps you get the most out of your advertising budget. With automated bidding strategies, Google Ads Remarketing can optimise your ad placements in real time to maximise conversions.
This means your ads will be shown to the users who are most likely to take action, whether that means making a purchase, signing up for a newsletter, or filling out a contact form. By letting Google’s smart algorithms adjust your bids, you get the best return on investment (ROI) possible.
How Google Ads Remarketing Works
To track visitor behaviour, we add a small snippet of tracking code to the specific pages of your website that you want to monitor. When a user visits these pages, a cookie is stored in their browser, adding them to your remarketing audience list.
Once they are on this list, your ads can follow them across Google Search, the Display Network, and even YouTube, reminding them of your brand and increasing the likelihood of conversion.
If you want to fine-tune your remarketing strategy, we can implement several advanced tactics to ensure that only high-quality interactions are targeted.
Advanced Remarketing Strategies
1. Exclude Visitors Who Left Quickly
Not every visit to your website is meaningful. Some users might land on your page and leave within seconds, meaning they were never really interested in your offering. To make your ads more effective, we can exclude these users from your remarketing list, ensuring that only engaged visitors see your ads.
2. Target Users Who Added Items to Their Shopping Cart
For eCommerce businesses, one of the biggest challenges is cart abandonment—when customers add products to their shopping cart but never complete the purchase.
With dynamic remarketing ads, you can remind these users of the specific items they left behind, displaying tailored ads that nudge them to return and complete their purchase. This strategy significantly boosts conversions and recovers lost sales.
3. Remarketing for YouTube Viewers
If someone watches one of your YouTube videos or visits your channel, they have already shown interest in your brand. Instead of letting that interaction go to waste, you can retarget these users with display ads across Google’s advertising network.
This keeps your brand in their mind and increases the likelihood of them engaging with your products or services in the future.
4. Remarketing to Users Who Saw Your Paid Search Ads
Not every user who sees your initial Google Search Ad will click on it. However, studies show that the more often someone sees an ad, the more likely they are to engage with it.
With search ad remarketing, you can target users who previously saw your ad but didn’t click, reminding them of your offer and increasing your chances of conversion over time.
5. Remarketing to Your Existing Customers
Retaining existing customers is often more cost-effective than acquiring new ones. Google Ads Remarketing allows you to upload an email list of your current customers and show them ads whenever they are signed into a Google product or service—such as their Gmail inbox, Android device, or YouTube account.
This strategy is great for promoting repeat purchases, loyalty programs, or special offers, ensuring that your existing customers stay engaged with your brand.
Final Thoughts: Why Google Ads Remarketing is Essential
Google Ads Remarketing is one of the most effective digital marketing strategies available today. By keeping your brand visible to people who have already shown interest, you can increase conversions, improve engagement, and make the most of your advertising budget.
Whether you want to recover abandoned carts, target YouTube viewers, or re-engage past customers, remarketing helps you stay connected with your audience at every stage of their buying journey.
If you’re ready to boost your marketing strategy with Google Ads Remarketing, get in touch with us today!
Our Google Ads Remarketing Process
- Onboarding call — We get to know you and your business and outline how you can best reach your goals.
- Campaign planning — We’ll set about designing your campaign with competitor research and keyword research, then put together some initial ad copy, create landing pages and more.
- Launch — After you’ve approved our plan, we’ll launch it and begin our ongoing optimisation process. Time to convert some leads!
- Optimisation and reports — While we continue to ensure your ads are laser-sharp, you’ll receive monthly reports from your campaign manager.
Interested in our Google Ads remarketing service? Speak to our team today.
