Google Merchant Feed allows you to upload and maintain product information, including pictures and pricing, to be displayed in relevant Google Shopping searches. It’s one of our eCommerce marketing services. If you’re just getting started, you might like to check out our eCommerce web design service.
There’s free advertising available, as well as a premium version that will boost the visibility of your ads across platforms like Google Search, Maps, YouTube, and more.
Why should you integrate your products with Google Merchant Feed?
- Free advertising. With this service, you have the potential for your products to appear in front of millions of people at no cost at all.
- The paid version gives you the best bang for your buck. Google knows what it’s doing when it comes to showing the right products to the right customers, and we know how to create ads that stand out from the competition with a strong call to action.
- Adjust your ads based on Google’s analytics reports. Whereas advertising on old media platforms could feel like a shot in the dark, Google Merchant Centre provides performance data for individual ads at the “ad group” level, and for your campaign as a whole with information on clicks, impressions, cost-per-click, ROAS (Return On Ad Spend) and more.
- Google Merchant Feed allows you to easily adjust your ads to include promotions. Looking to catch the eye of price-sensitive shoppers with an offer they can’t refuse? It’s all possible with just a few clicks.
- Get increased traffic for your website, increased visibility for your brand and increased revenue. A successful online ad campaign translates into the real world as well with increased footfall for any physical stores you might have, and higher profit margins for your business.
- You won’t have to wait long for results. Things move quickly online, and once your ads are approved (a process that normally takes no more than 24 hours) they can begin to drive traffic to your site and convert prospective customers straight away.
What’s involved in the setup process
- First we’ll clean up your online data, ensuring it’s fully optimised for Google’s platforms.
- Then we’ll assign the right fields from your shop into Google’s systems.
- Once we’ve done that we can set up the feed.
- We won’t just set it and forget it — we’ll test everything to make sure your product feed is working as efficiently as possible.
So, if you’re interested in taking your eCommerce business to the next level, get in touch with Alloy Marketing and ask about our Google Merchant Feed setup service today!
