Insights & News
Read the latest marketing news & industry advice from our team of experts
Local SEO Tactics to Improve Your Online Presence Effectively
Many local businesses struggle to stand out online amid fierce competition. Local SEO tactics can significantly improve your online presence and reputation management. This article will examine how...
Effective Communication in Gym Marketing for Growth
Effective communication is essential for gyms aiming to grow and connect with their audience. Did you know that 70% of customers prefer brands that understand their personal needs? This blog post...
Transform your customer relationships: Top CRM strategies for success
In today’s hyper-competitive business landscape, fostering meaningful customer relationships is paramount. A well-thought-out Customer Relationship Management (CRM) strategy can not only enhance...
15 effective strategies to grow your gym and retain members
Expanding and improving your gym requires a combination of strategic planning, excellent customer service and innovative gym marketing. Below are 15 detailed strategies that can help you attract new...
Five ways to streamline the buying process for customers on your e-commerce website
In today's competitive eCommerce landscape, shopping cart abandonment remains a significant challenge, with data from 2021 showing that nearly 70% of potential purchases are left incomplete. This...
Six ways email marketing can help you increase turnover
Many businesses overlook email marketing, but there are several compelling reasons to use it as part of your overall marketing strategy: High ROI: Compared to other marketing channels, email...
Integrating AI into your business
In this blog, we’re going to explore how AI can be integrated into your business to streamline processes, increase efficiency and possibly even forecast future trends. By now, everyone’s heard of...
Creative Marketing Ideas to Transform Your Small Business Strategy
Many small business owners struggle to find effective ways to reach their customers. With the right creative marketing ideas, however, it is possible to stand out and connect deeply with your...
Why you need to maximise page speed for SEO and usability
Every business wants visitors to their website to have a good experience and page speed is a big part of this. Nobody wants to wait around all day for a clunky webpage to load, and this can be a...
Small Business Marketing Ideas for 2025: Boost Your Growth
In 2025, small businesses face intense competition, making effective marketing crucial for growth. A statistic worth noting is that over 60% of consumers expect strong branding services paired with...
Eight benefits of using Apple Pay on your ecommerce website
In today’s fast-paced digital world, providing a seamless shopping experience is key to the success of any online store. One of the easiest ways to enhance your customers’ experience is by offering...
How to set up a Google Shopping feed on your WooCommerce store
Make sure your Google Shopping Feed is set up correctly or you’ll be missing out on a lot of customers. If you have an eCommerce store powered by WooCommerce, you should be sending a product feed to...
Google account ownership advice for businesses
It’s crucial for businesses to regularly review and manage their Google accounts, implement best practices for security and ensure proper documentation of account ownership and access. Keeping on...
Small Business Strategies to Navigate Market Challenges
In the ever-changing landscape of small businesses, effectively navigating market challenges is essential for success. Many owners struggle with maintaining strong customer relationships and...
Cultivating Customer Loyalty via Email Marketing Campaigns
Building customer loyalty is essential for any business, yet many struggle to engage their audience effectively. Did you know that well-executed email marketing campaigns can significantly boost...
Winning Marketing Strategies to Drive Ecommerce Success
This blog post will cover essential tactics in the world of ecommerce marketing, including using social media, optimising your website for improved user experience and effectively utilising PPC...
Strategies for Innovative Email Marketing in Ecommerce
This article will discuss key strategies to enhance your ecommerce email marketing efforts, including the use of automation tools, personalisation techniques, and the importance of mobile...
Enhancing User Experience Through Effective Ecommerce Website Optimisation Strategies
This article will explore vital elements of effective ecommerce website design, key optimisation techniques, and best practices for boosting conversion rates. By reading this content, readers will...
We can edit pop-up ads on your site to avoid Google SEO penalties
We can remove or edit obtrusive pop-ups on your website so you don’t get penalised by Google’s search algorithms. Google search is always being refined in an attempt to provide users with the most...
Google Ads Remarketing Explained
Google Ads Remarketing: Stay Connected with Your Customers Reaching potential customers once is great, but staying on their radar even after they leave your website or mobile app is even better....
Top 10 plugins for Woocommerce
WooCommerce is one of the most powerful eCommerce platforms you can use. Out of the box it’s got loads of functionality, but clients often request additional upgrades, including: Dynamic Pricing...
How important is your Google Ads optimisation score?
Read on for a quick primer on the Google Ads score including its potential limitations. From the very moment you sign up for a Google Ads account, the search engine's algorithms begin generating a...
Why you should use posts on your Google Business Profile
Posting on your Google Business Profile isn’t just a great way to keep your customers updated, it can improve your SEO as well. Connecting with customers through Maps and Search is a must for...
Search ranking factors in 2025 for national and local campaigns
In this blog we’re going to take a look at the main things that might impact your search rankings in 2025 for both national and local campaigns. We’ll start by recapping why Search Engine...