Many clients seem to have heard horror stories recently about companies with (supposedly) legitimate online marketing strategies being penalised by the Google algorithm...
SEO
SEO is hard. With a constantly shifting landscape, that draws on all kinds of technical and fiddly areas, from webdesign and hosting to content and user experience, it can be hard to know where to start. Our blog is based on years of experience, breaking down the often impenetrable jargon of this advance but powerful type of marketing. It’s full of SEO tips you can use to get more from your marketing budget, whether you are looking to boost your campaign yourself, or increase your input with a team that’s managing your SEO for you, then this is the place to start. We’ve picked out the most important aspects, meaning you can focus on the work that will have the biggest impact. While also giving you the context to understand how the seemingly disparate pieces of the puzzle actually fit together. Read on to see what you can do to boost the SEO of your small business.
How do pagerank updates work?
A video from Matt Cutts, formerly of Google's search quality team. He explains how frequently page rank updates occur and how often you will see updated values in the pagerank toolbar. An older...
New Google features: local listings
As Google continues to test and roll out new layouts for their search results pages, here are a few examples and observations that may help your local SEO strategy. Search results - before the...
How does Google deliver search results? [Video]
Search results from Google, Bing and others are compiled by computer algorithms designed to provide users with relevant and useful results, based on the search terms entered. Each search engine...