Insights & News
Read the latest marketing news & industry advice from our team of experts
Search engine ranking factors: After the Google “Panda” update
The Farmer/Panda update is arguably the largest algorithmic change Google have implemented in the last 10 years and is reported to have affected the rankings of over 16% of websites on the internet....
Website visitor bounce rates and how they affect your website marketing efforts.
Bounce rates are one of the most useful metrics when monitoring both your website usability and conversion-rate performance, as well as evaluating the success of other internet marketing...
How to appear in the Google Local business results
Google Maps was launched in June 2005, displaying conventional maps, roads and satellite images from a separate screen accessed by a Maps link a the top of search engine results pages In late 2006,...
Who are Google’s search engine competitors?
Google, Bing, Yahoo – What’s the difference? Although the basic principle of operation for all search providers is the same, the subtle differences between them lead to different rankings on various...
What are the Google sponsored links?
To advertise on Google search results and their content network of thousands of commercial and private websites advertisers sign up for an AdWords account. They then create text or image adverts,...