Digital marketing comprises a vast range of different marketing activities. From short term revenue boosters such as pay per click (PPC) platforms like Google AdWords and Facebook Ads, to strategies for longer term growth such as SEO and website development, it’s quick to get out of your depth when dipping your toe into digital marketing.
We distill what we’ve learned into practical and actionable steps designed to help business owners market their businesses more effectively online.
We’ll talk you through tips for getting started with paid campaigns and advice for organic, unpaid optimisations you can make to ensure the time you spend on your marketing generates the best possible return on investment for you. We also keep you informed of any changes in the digital landscape that are likely to have an impact on your business. You don’t have to be a marketing expert to benefit from our digital marketing tips, you just need to want to grow your business.
Congratulations on your new website! After lots of of tweaks and adjustments your website is finally live and you can sit back and watch the sales start coming, right? Wrong. Unfortunately having a...
A common misconception about the world wide web and business is that if you build a website, customers will come. Unfortunately, that's not the case. The internet is saturated with websites and...
This is a fantastic infographic from Mashable, and really does answer many questions about general industry spending behaviours. Source: Mashable
The Farmer/Panda update is arguably the largest algorithmic change Google have implemented in the last 10 years and is reported to have affected the rankings of over 16% of websites on the internet....
Bounce rates are one of the most useful metrics when monitoring both your website usability and conversion-rate performance, as well as evaluating the success of other internet marketing...
Google Maps was launched in June 2005, displaying conventional maps, roads and satellite images from a separate screen accessed by a Maps link a the top of search engine results pages In late 2006,...
Google, Bing, Yahoo – What’s the difference? Although the basic principle of operation for all search providers is the same, the subtle differences between them lead to different rankings on various...