Insights & News
Read the latest marketing news & industry advice from our team of experts
How do you recover rankings after your site has been down?
Great tips for news sites and blogs with topical content
Google’s web spam top recommendation from 2012
Matt Cutts, formerly of the the Google webspam team, explains his top observation from the world of search engine marketing in 2012. http://www.youtube.com/watch?v=D2H_Y7h1roQ Find out more about...
Is SEO seen as a spammy marketing tactic by Google?
Many clients seem to have heard horror stories recently about companies with (supposedly) legitimate online marketing strategies being penalised by the Google algorithm...
How the top agencies are spending their biggest client’s marketing budgets – infographic
This is a fantastic infographic from Mashable, and really does answer many questions about general industry spending behaviours. Source: Mashable
Instructions: How to do a mail merge for a customer newsletter
Many small businesses are keen to begin mailing their customers and mail merge is an essential part of the process. Mail merge enables you to dynamically create documents such as letters or labels,...
Teambox project management software
Highly recommend project management tool called teambox which is an online service in the cloud (you can access it anywhere including mobile) for managing all kinds of marketing projects / content...
Online accounting & invoicing software
After several months testdriving some of the best online accounting and invoicing software solutions available to small businesses, here are some of the best options Spanning several months of...
Updates to Google search
Learn more about Google's historic changes, including a left-hand panel with powerful tools that will make it easier to find what you are looking for. http://youtu.be/C-rnxNFRAQA
How do pagerank updates work?
A video from Matt Cutts, formerly of Google's search quality team. He explains how frequently page rank updates occur and how often you will see updated values in the pagerank toolbar. An older...
Search engine ranking factors: After the Google “Panda” update
The Farmer/Panda update is arguably the largest algorithmic change Google have implemented in the last 10 years and is reported to have affected the rankings of over 16% of websites on the internet....
Website visitor bounce rates and how they affect your website marketing efforts.
Bounce rates are one of the most useful metrics when monitoring both your website usability and conversion-rate performance, as well as evaluating the success of other internet marketing...
How to start promoting a new website
Internet marketing has been shown to offer small and medium scale businesses the highest returns on investment when compared to television, radio, events, sponsorship and direct mail marketing...
New printing supplier enables more services
Always striving to deliver the highest quality service to every client, we have established a new printing supplier that expands the available options for business card, flyer, leaflet and brochure...
Introducing the new client support area
Newly added to offer walkthroughs, guides and advice to existing customers. The page will cover advice and resources as well as most questions regarding the administration and use of your new...
New Google features: local listings
As Google continues to test and roll out new layouts for their search results pages, here are a few examples and observations that may help your local SEO strategy. Search results - before the...
How often does the Google algorithm change?
A couple of useful videos from the former head of search quality at Google, Matt Cutts. This article will help to explain how changes at Google affect the search traffic to your website. You may...
Small business (SME) marketing services
Self-employed and small business owners have a great need to promote their business as cost effectively as possible. Small business owners strive to achieve the security of a steady flow of...
How to appear in the Google Local business results
Google Maps was launched in June 2005, displaying conventional maps, roads and satellite images from a separate screen accessed by a Maps link a the top of search engine results pages In late 2006,...
Who are Google’s search engine competitors?
Google, Bing, Yahoo – What’s the difference? Although the basic principle of operation for all search providers is the same, the subtle differences between them lead to different rankings on various...
Boost your small business advertising strategy
Cost effective home and small business advertising services, designed to help build interest and drive sales. Advertise across print, email and the internet with fully managed solutions that can be...
What are the Google sponsored links?
To advertise on Google search results and their content network of thousands of commercial and private websites advertisers sign up for an AdWords account. They then create text or image adverts,...
![How does Google deliver search results? [Video]](https://www.alloymarketing.co.uk/wp-content/uploads/2016/02/Screen-Shot-2016-02-20-at-15.16.33-960x540.jpg)
How does Google deliver search results? [Video]
Search results from Google, Bing and others are compiled by computer algorithms designed to provide users with relevant and useful results, based on the search terms entered. Each search engine...