Digital marketing comprises a vast range of different marketing activities. From short term revenue boosters such as pay per click (PPC) platforms like Google AdWords and Facebook Ads, to strategies for longer term growth such as SEO and website development, it’s quick to get out of your depth when dipping your toe into digital marketing.
We distill what we’ve learned into practical and actionable steps designed to help business owners market their businesses more effectively online.
We’ll talk you through tips for getting started with paid campaigns and advice for organic, unpaid optimisations you can make to ensure the time you spend on your marketing generates the best possible return on investment for you. We also keep you informed of any changes in the digital landscape that are likely to have an impact on your business. You don’t have to be a marketing expert to benefit from our digital marketing tips, you just need to want to grow your business.
The General Data Protection Regulation (GDPR) is a crucial law for data privacy in today's digital world. It changes the way businesses manage personal information, which has a big impact on how...
The Importance of Email Subject Lines in Marketing Success Your email subject line serves as the digital doorway to your marketing message. Research shows that 47% of recipients decide to open...
Ad extensions transform standard PPC ads into powerful, information-rich marketing tools that capture attention and drive results. These additional snippets of content appear alongside your primary...
Pay-per-click advertising is a crucial part of digital marketing success, yet many businesses unknowingly waste significant portions of their advertising budget on irrelevant clicks. This is where...
At Alloy Marketing, we've spent over a decade helping businesses transform their digital presence through data-driven strategies. Our mission is to generate qualified leads and drive sales through...
Pay-per-click (PPC) advertising is a crucial part of digital marketing. It allows businesses to show targeted ads to potential customers precisely when they're searching for relevant products or...
Mobile-first indexing represents a fundamental shift in how Google crawls and ranks websites. Rather than prioritising desktop versions, Google now uses the mobile version of your site as the...
Voice search optimisation represents a significant change in digital marketing strategy, reshaping how businesses approach SEO. This innovative approach focuses on optimising web content to align...
In today's competitive business landscape, selecting the right Customer Relationship Management (CRM) software stands as a critical decision for sustainable growth. A well-implemented CRM system...
E-commerce has changed a lot since it first started. It has grown from simple online stores to complex marketplaces driven by technology. This evolution continues to reshape how businesses operate...
In today's digital world, successful ecommerce businesses understand that strategic cross-selling isn't just an extra feature - it's a crucial part of sustainable growth. Cross-selling is a powerful...
Instagram Reels are the driving force behind social media marketing in 2025, changing the way businesses engage with their audiences. These short videos, lasting between 15 to 90 seconds, have...
Email marketing continues to evolve at a rapid pace, with 2025 bringing transformative changes to how businesses connect with their audiences. The digital landscape has shifted dramatically, driven...
Email marketing is a crucial part of digital marketing success, with an impressive average return on investment of £42 for every £1 spent. This powerful communication channel allows businesses to...
The world of digital marketing is set to undergo a major change in 2025, especially when it comes to SEO (Search Engine Optimisation). Search engines are no longer just relying on basic keyword...
As we approach 2025, the digital marketing landscape continues to evolve at a rapid pace. Staying ahead requires foresight, adaptability, and an understanding of emerging trends that will shape the...
As digital marketing evolves, so too does the regulatory landscape surrounding privacy. Privacy laws are reshaping how marketers collect, store, and use consumer data, compelling businesses to adapt...
What is Google Analytics? Google Analytics is a really useful tool for measuring data from your website. it measures useful things like the number of visitors to your site and how many of them are...
If you’re already swamped with work, why not use this as an opportunity to boost your social media channels and do something fun? A pumpkin carving competition or a scary story contest could be a...
A few days ago Yellow Pages announced the beginning of the end. There is now a deadline in place for the last ever printed edition of Yellow Pages, just over a year away in the start of 2019. After...
If you’re looking to get more visitors and sales online then hopefully you’ve come across SEO and PPC. Right now, we’re going to look at the work that is essential for launching either type of...
If you’ve launched a new website, or simply never had much traffic, you may be wondering how to get more people to visit it. There a several avenues you can go down here, but first of all it’s...
If you’re building a new website, or simply haven’t updated your existing one in a while, you may need to think about the images you're using. It’s pretty common for websites to use large images to...
Simply put, if you want your website to offer a good user experience you need a good, high quality hosting service. Like most things cheaper isn't always better, so be sure to check what you are...