Website design for high end gym

We recently completed this bright, engaging gym website for a new brand opening their doors near Waterloo in central London. Take a look at how we did it.

The Challenge

We were approached by a private gym firm who were looking to open their first branch at a location in central London. As this would be the first location to open for the brand, the business did not yet have a website. We were asked to create a colourful, high impact design with a high end aesthetic suitable to attract professional customers from the upper end of the market.

As the gym was not yet open, the site needed to provide a convenient means for interested parties to register their interest and to convey a strong brand image capable of enticing newcomers and customers from nearby gyms. The site required integration with Mindbody, the client’s chosen booking platform as well as a connection to the gym’s own app in Apple’s & Google’s stores. Being big fitness fans ourselves and having worked with many health and fitness brands, we were in a great position to help.

The Solution

The gym’s branding used large, bright colour blocks. Our designers applied these colour blocks to the site in a tiled layout. The result was a bright, engaging layout which draws in the viewer. The tiled layout enabled a smooth, responsive design which transitioned perfectly across all devices and screen sizes in between. A persistent subscribe box in the footer allowed potential customers to keep informed of the gym’s opening and a full width Google Maps module made sure the location was easy to find.

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The gym’s branding used large, bright colour blocks. Our designers applied these colour blocks to the site in a tiled layout. The result was a bright, engaging layout which draws in the viewer. The tiled layout enabled a smooth, responsive design which transitioned perfectly across all devices and screen sizes in between. A persistent subscribe box in the footer allowed potential customers to keep informed of the gym’s opening and a full width Google Maps module made sure the location was easy to find.

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In order to direct new customers to the gym’s app, we installed an unobtrusive pop up in the brand colours to direct visitors from mobiles and tablets to their app store. Social channels were full integrated into the site including an active Instagram feed, pulling in new posts and proudly displaying them on the front page of the site – a great way to show off all the exciting things happening as the gym opened.

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The Details

  • Colourful, tiled layout made full use of the gym’s brand identity
  • Persistent subscribe box provided quick and easy means to build a mailing list & stay in touch with new customers
  • Responsive design worked well for visitors on all platforms
  • Integrated Google Maps module allowed visitors easy means to map their route
  • Integration with Google Play and Apple App Store for easy access to app
  • Social integration to display activity and make it easy for visitors to follow / connect with the brand.
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