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Inbound marketing refers to a range of techniques activities which are used in combination to bring more new customers into a business. Whether selling exclusively online, or running a location based business like a restaurant, gym or coffee shop, inbound marketing is essential for business growth. Most frequently, modern inbound marketing uses a content publishing strategy based on social media, blogging and other original content which emphasises the authority of the business and therefore increases the chances of being found by and converting a visitor into a customer. Our inbound marketing tips will help you come up with a strategy that works for your business. You don’t need any background in inbound marketing to benefit and we’ll advise you on the pitfalls you need to avoid to get more from your inbound marketing.
As 2024 draws to a close, now is the perfect time to reflect on your business goals and plan for the opportunities that lie ahead. At Alloy Marketing, based in the heart of Manchester, we understand...
When thinking about the most effective ways to increase the visibility of businesses on the internet, we often see the phrase ‘content is king.’ Google wants to deliver useful content to people...
The point of content marketing is to offer something of value. Instead of the same old sell, sell sell, there are loads of ways to increase conversion and improve retention by offering useful...
Your projects are priceless examples of the quality of your work. By recording the work you have put into them, you effectively build a portfolio which can then be used to grow your business and...
If you’ve been looking into what you can do to market your business online, you’re probably aware that most strategies these days revolve around providing content, after all, Google's favourite...
Any business with an online presence should aim to build strong relationships with your audience as part of your content marketing strategy; a big part of this process is having an interesting and...
Keeping your business website regularly updated is vital if you want Google to value it as a useful resource and reward you with high rankings in the organic search results. It's the best way to...
Getting started The first step of any content marketing strategy should be to establish your target audience. You may already have a good idea of what sort of person is buying your product or...
The Content Marketing Institute defines content marketing as, 'the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a...
With businesses on the internet fighting for the top spaces in search engines, how can you set your business website apart from the rest? Well, the answer is to create and maintain a blog. If you...
With search engines putting more emphasis on ranking websites with a wide range of high quality and varied content, we want to take the time to let you know how you can be producing and delivering...