Fitness MarketingGrow your fitness business
Think of us as your marketing coach. We’ll help you grow the business while you help your clients reach their fitness goals.
We’ve done our homework on all the technical aspects of digital and offline marketing that mean we can keep you ahead of the curve.
Fitness Marketing Services
From making sure you communicate the right message to your target market, to designing a cohesive brand that works across your website and social media channels, we’re ready to pump up your image.
Our websites help you put your best foot forward with potential clients, conveying your brand message with eye-catching styling, future-proofed coding and the copywriters to help sell your service online.
We have all the tools required to collect vital data on a regular basis to maintain your presence online. Whether you’re a trainer, gym, physiotherapist or nutritionist, you can track your listings and our progress in managing them via our live reporting dashboards.
We craft meticulously planned SEO strategies to lift your fitness brand up the Google rankings. We don’t just optimise your site so the Google bots fall in love with it; we build an online conversation about what you do to encourage links, mentions and social shares.
Our social media strategies will improve engagement with your business and secure a foothold in the market. This isn’t unsustainable growth on steroids; we’ll give you a platform to build on so you can concentrate on what you do best.
The PT Package
Getting started as a personal trainer? Or do you just want to attract more clients? You’ve probably thought a bit about branding, a bit about social media and maybe you’re considering getting your own website. We’ve put all these together in a single programme to kickstart your PT career.
We know our marketing like you know your training. And in both cases, you’d never do one thing in isolation. As your single point of contact — dealing with your branding, your message and your design work — we can give your marketing a thorough workout. Not only will you get a consistent style implemented on a brand new website and social media designs, we’ll also help you identify what makes your training stand out from the crowd.
There’s no one-size fits all, but we’ve got all the basics covered in our PT Package.
Long term growth
The whole team at Alloy are passionate about health and fitness and this passion is obvious in our work. Drawing on our wide ranging expertise, we create informative original content and use it to bolster the authority of your fitness business.
Our strategies focus on growing your business long term, so you won’t be getting any flash-in-the-pan solutions here, this is genuine, bespoke content written by enthusiasts intended to transform your gym’s digital and physical presence.
As a fitness marketing agency with employees who are passionate about keeping fit, our workflow follows the same logic as proper personal training. It’s evidence based and, just like the best coaches, we have the experience to get the best results for our clients:
We take the time to get to know you and your brand, gaining an understanding of your USPs.
2) Identify goals
3) Make a plan
You wouldn’t work with a client without measuring their progress, would you? We provide you with third party reports so you can see the results for yourself.
This process never stops. As your business grows, we grow with you, keeping our fingers on the pulse and adopting our service to meet your changing needs.