fitness marketing agency
Grow your fitness business

We help fitness brands reach their potential online, from growth hacking to conversion optimised web design, Google ads and search engine optimised content marketing, we help launch your digital presence to the next level.

  • Fitness marketing by fitness enthusiasts.
  • Dedicated account manager to support you.
  • Full service from websites to lead funnel design.
  • 11+ years experience working with fitness businesses.

 

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Benefits

Think of us as your marketing coach. We’ll help you grow the business while you help your clients reach their fitness goals.

Expertise

We’ve done our homework on all the technical aspects of digital and offline marketing that mean we can keep you ahead of the curve.

Experience

We’ve got real world experience getting great results for small businesses. We don’t just know the theory, we can put it to use.

Equipment

Ok, our tools aren’t made of iron, but we use advanced data collection and analysis tools to guide our work, and measure the results we get for you.

Services

Our Fitness Marketing Services

Our agency brings a range of skills to help you market your gym or fitness business, including:

Website design

Our websites help you put your best foot forward with potential clients, conveying your brand message with eye-catching styling, future-proofed coding and the copywriters to help sell your service online.

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Logo Design & Branding

From making sure you communicate the right message to your target market, to designing a cohesive brand that works across your website and social media channels, we're ready to pump up your image.

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Social Media Marketing

Our social media strategies will improve engagement with your business and secure a foothold in the market. We'll give you a platform to build on so you can concentrate on what you do best.

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Local SEO

Whether you're a gym, physiotherapist or nutritionist, we optimise your online presence to get you dominating the local search results. You can track your rankings and our progress via our live reporting dashboards.

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National SEO

We craft meticulously planned SEO strategies to lift your national brand up the Google rankings. From national gym chains, to health and fitness ecommerce stores, we get you found online nationwide. 

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Digital PR

We'll help listen to the online conversation about your brand, monitor the sentiment, engage with your audience, then report on what’s being said.

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Years in Business

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Happy Clients

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Work Experience
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Revenue Generated

Some Of Our Clients

Awesome brands we've had the pleasure of working with

For Gyms

Enhance your gym’s success with our dedicated marketing solutions tailored to strengthen your brand and draw in new members. We recognise that every gym has a distinctive community and set of aspirations, which is why we develop bespoke marketing strategies that connect with your ideal audience.

From captivating social media initiatives to improved local SEO, our focus on results guarantees tangible, quantifiable growth. With ongoing assistance and analytical insights, we will refine your campaigns continuously, keeping you ahead in the competitive landscape. Together, let’s elevate your gym’s visibility and increase foot traffic.

  • Services designed to attract new members and enhance retention through personalised engagement.
  • Boost your local presence with strategic outreach that resonates with your community.
  • Improve your online visibility using effective SEO techniques that drive traffic to your site.
  • Enjoy ongoing support and data-driven insights that help you evolve your marketing strategies to stay competitive.
Gym growth strategies
Services Tailored To:

  • Independent gyms
  • Franchise gyms
  • Gym chains
  • Outdoor gyms
  • Niche gyms

For Fitness Studios

Picture a marketing approach that invigorates your fitness studio as powerfully as an exhilarating HIIT session or a serene yoga flow. Our skilled team recognises the distinct rhythms of the fitness industry, crafting engaging campaigns that resonate with your community and attract like-minded individuals who are enthusiastic about health and wellness.

By utilising the latest digital marketing trends and creating targeted content, we elevate your studio’s presence and highlight the life-changing experiences you provide, making sure every potential client feels motivated to join your classes. Our innovative strategies promise to foster growth that keeps your studio vibrant and prominent in the fitness market.

Benefits include:

  • Attracting new members and enhancing retention through tailored engagement.
  • Boosting your local visibility with impactful outreach
  • Improving online presence with powerful SEO techniques
  • Continuous support along with analytical insights to adapt your marketing strategies effectively.
a dynamic and vibrant gym scene showcasing engaged members participating in a high-energy group fitness class, illuminated by warm, inviting lighting, emphasising the community spirit and unique services offered.

Services Tailored To:

  • Yoga studios
  • Pilates studios
  • Gym chains
  • Outdoor gyms
  • Niche gyms
  • Martial arts gyms

For Personal Trainers

Are you embarking on your journey as a personal trainer or aiming to draw in more clients? You might have considered aspects like branding, social media, and the possibility of creating your own website. We’ve combined all these elements into a comprehensive program designed to launch your PT career.

We understand marketing as well as you understand training, knowing that each aspect is interconnected. As your dedicated partner handling branding, messaging, and design, we will elevate your marketing strategy. You will benefit from a cohesive aesthetic through a new website and social media designs, and we will assist you in pinpointing what differentiates your training from others. While there is no one-size-fits-all solution, we ensure that all the fundamental elements are included in our PT Package.

a dynamic training session unfolds in a modern gym, where enthusiastic staff engage in role-playing exercises, embodying a customer-first mentality under bright, motivational lighting that enhances the atmosphere of growth and communication.

Services Tailored To:

  • Gym based PTs
  • Private / home location PTs
  • Sports specific trainers
  • Performance coaches
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Multi channel marketing

Unlock the full potential of your business with our expert guidance, where strategic creativity seamlessly merges with practical execution, transforming your vision into a tangible reality. Through cohesive branding and compelling storytelling, we engage and resonate deeply with your target audience, fostering not just awareness but also meaningful connections that cultivate loyalty and drive sustainable growth within today’s fiercely competitive landscape. By integrating our multifaceted marketing services, we ensure that all aspects of your business are promoted effectively across various channels, amplifying your marketing results while establishing your presence in the market.

Practical experience

We love talking about fitness. When we aren’t arguing about the latest protein shake the boss is experimenting with, you’ll find us in the gym, out on the roads, in the yoga studio or anywhere else you can get a good workout.

Our staff have (and in some cases still do) compete at a national level. We have a ton of experience working with fitness professionals and physiotherapists as trainees and in helping educate others on how to get the most out of their training.

We have the real world understanding of many of the challenges of training, so we will be able to help you communicate why your training works to potential customers.

A fitness marketing agency who love and live fitness, get the latest marketing news and advice
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Long term growth

The whole team at Alloy are passionate about health and fitness and this passion is obvious in our work. Drawing on our wide ranging expertise, we create informative original content and use it to bolster the authority of your fitness business.

Our strategies focus on growing your business long term, so you won’t be getting any flash-in-the-pan solutions here, this is genuine, bespoke content written by enthusiasts intended to transform your gym’s digital and physical presence.

Technical solutions

As advanced marketers and amateur athletes, we know there are a ton of killer apps out there. These days, the market is flooded with phone apps, website widgets, workout tracking platforms and wearable gadgets. We can help you make these work for your business, through consultation and implementation.

It’s important to get you onto the right systems that will support you in getting the most out of your clients. We often work with booking platforms that are ubiquitous across the fitness industry and payment platforms that work across multiple devices.

  • Booking systems integration
  • CRM systems – choosing and getting setup
  • Payment processing solutions
  • E-Learning & coaching platforms

 

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Our Process

As a fitness marketing agency with employees who are passionate about keeping fit, our workflow follows the same logic as proper personal training. It’s evidence based and, just like the best coaches, we have the experience to get the best results for our clients:

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1: Research

We take the time to get to know you and your brand, gaining an understanding of your USPs.

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2: Identify goals

Ever told your clients to pick an achievable, quantifiable goal? We’ll help you do the same for your marketing.
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3: Make a plan

We’ll take our experience and industry best practices, then combine them to create the perfect programme for your business.
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4: Implementation

Whether you want to have a lot of input yourself, or let us do the heavy lifting for you, we’ll collaborate closely with you to make that plan happen.
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5: Tracking

You wouldn’t work with a client without measuring their progress, would you? We provide you with third party reports so you can see the results for yourself.

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6: Repeat

This process never stops. As your business grows, we grow with you, keeping our fingers on the pulse and adopting our service to meet your changing needs.

FAQs

Frequently Asked Questions about our fitness marketing services

What types of fitness brands do you work with and how can your marketing services benefit us?
We collaborate with a diverse array of fitness brands, spanning from local gyms and skilled personal trainers to innovative wellness apps and nutritious product lines, offering customized marketing strategies that significantly boost visibility and foster deeper engagement with their target audiences.
How do you ensure that our marketing strategies are personalized?
Our dedicated team undertakes comprehensive research into your brand as well as your target audience, enabling us to develop tailored solutions that align perfectly with your unique objectives and core values, ensuring that every strategy we create is not only effective but also deeply meaningful and impactful for your business.
What results can I expect from your marketing efforts?
Our primary aim is to deliver measurable outcomes that significantly enhance your business performance, such as increased website traffic, higher conversion rates, and improved ROI, enabling you to directly observe the tangible impact of our strategies and efforts on your overall success.
How often will we communicate about our marketing progress?
We hold transparency in communication as a core value and ensure that our clients receive consistent updates and comprehensive reports on the performance of their campaigns. In addition, we organize regular meetings to delve into insights gained from the campaigns and discuss any necessary adjustments, fostering a collaborative environment where feedback is encouraged and valued.
What platforms do you utilise for marketing fitness services?
We strategically utilize a diverse array of social media platforms, targeted email marketing campaigns, effective SEO strategies, and optimized PPC advertising to guarantee that your brand connects with the ideal audience across multiple channels, maximizing your reach and engagement in the competitive fitness industry.
Can you help with managing our social media presence?
We provide a wide range of social media management services meticulously designed to significantly enhance your online presence, which includes creating compelling content that resonates with your audience, encouraging meaningful interactions to build relationships, and conducting thorough performance analysis to ensure strategies are effective, all aimed at nurturing and expanding your digital community in a sustainable and impactful manner.
How do you handle the ongoing support after a campaign launch?

Our commitment to your success continues post-launch, as we monitor campaign performance, make necessary adjustments, and provide ongoing support to optimize results over time. 

What makes your fitness marketing services different from others?

Our unique combination of industry expertise, a deep understanding of fitness trends, and a results-driven approach sets us apart in delivering effective marketing solutions.

Is there a minimum contract length for your services?

We offer flexible contracts tailored to your needs, allowing you to engage with us at a pace that suits your business. 

How do you measure the success of a marketing campaign?
We employ a diverse range of advanced analytics tools to meticulously monitor essential performance indicators including traffic, engagement, and conversion rates, which together provide you with a comprehensive and insightful overview of the effectiveness and success of your marketing campaign.
Can you assist with creating content for our marketing materials?
Our team of skilled copywriters specializes in crafting captivating content that not only highlights the unique voice of your brand but also actively engages and resonates with your target audience across a wide range of marketing materials. We understand the importance of effective communication in capturing attention and driving engagement, and we are dedicated to delivering high-quality content that aligns seamlessly with your brand’s identity and marketing goals.
What’s the first step to getting started with your services?

Simply book a discovery call with us, and we’ll discuss your vision, goals, and how we can tailor our strategies to help your fitness brand thrive.