fitness marketing agency
Grow your fitness businessWe help fitness brands reach their potential online, from growth hacking to conversion optimised web design, Google ads and search engine optimised content marketing, we help launch your digital presence to the next level.
- Fitness marketing by fitness enthusiasts.
- Dedicated account manager to support you.
- Full service from websites to lead funnel design.
- 11+ years experience working with fitness businesses.

Benefits
Think of us as your marketing coach. We’ll help you grow the business while you help your clients reach their fitness goals.
Expertise
We’ve done our homework on all the technical aspects of digital and offline marketing that mean we can keep you ahead of the curve.
Experience
We’ve got real world experience getting great results for small businesses. We don’t just know the theory, we can put it to use.
Equipment
Ok, our tools aren’t made of iron, but we use advanced data collection and analysis tools to guide our work, and measure the results we get for you.
Services
Our Fitness Marketing Services
Our agency brings a range of skills to help you market your gym or fitness business, including:
Website design
Our websites help you put your best foot forward with potential clients, conveying your brand message with eye-catching styling, future-proofed coding and the copywriters to help sell your service online.
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Logo Design & Branding
From making sure you communicate the right message to your target market, to designing a cohesive brand that works across your website and social media channels, we're ready to pump up your image.
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Social Media Marketing
Our social media strategies will improve engagement with your business and secure a foothold in the market. We'll give you a platform to build on so you can concentrate on what you do best.
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Local SEO
Whether you're a gym, physiotherapist or nutritionist, we optimise your online presence to get you dominating the local search results. You can track your rankings and our progress via our live reporting dashboards.
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National SEO
We craft meticulously planned SEO strategies to lift your national brand up the Google rankings. From national gym chains, to health and fitness ecommerce stores, we get you found online nationwide.
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Digital PR
We'll help listen to the online conversation about your brand, monitor the sentiment, engage with your audience, then report on what’s being said.
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Years in Business
Happy Clients
Revenue Generated
Some Of Our Clients
Awesome brands we've had the pleasure of working with
For Gyms
Enhance your gym’s success with our dedicated marketing solutions tailored to strengthen your brand and draw in new members. We recognise that every gym has a distinctive community and set of aspirations, which is why we develop bespoke marketing strategies that connect with your ideal audience.
From captivating social media initiatives to improved local SEO, our focus on results guarantees tangible, quantifiable growth. With ongoing assistance and analytical insights, we will refine your campaigns continuously, keeping you ahead in the competitive landscape. Together, let’s elevate your gym’s visibility and increase foot traffic.
- Services designed to attract new members and enhance retention through personalised engagement.
- Boost your local presence with strategic outreach that resonates with your community.
- Improve your online visibility using effective SEO techniques that drive traffic to your site.
- Enjoy ongoing support and data-driven insights that help you evolve your marketing strategies to stay competitive.
- Independent gyms
- Franchise gyms
- Gym chains
- Outdoor gyms
- Niche gyms
For Fitness Studios
Picture a marketing approach that invigorates your fitness studio as powerfully as an exhilarating HIIT session or a serene yoga flow. Our skilled team recognises the distinct rhythms of the fitness industry, crafting engaging campaigns that resonate with your community and attract like-minded individuals who are enthusiastic about health and wellness.
By utilising the latest digital marketing trends and creating targeted content, we elevate your studio’s presence and highlight the life-changing experiences you provide, making sure every potential client feels motivated to join your classes. Our innovative strategies promise to foster growth that keeps your studio vibrant and prominent in the fitness market.
Benefits include:
- Attracting new members and enhancing retention through tailored engagement.
- Boosting your local visibility with impactful outreach
- Improving online presence with powerful SEO techniques
- Continuous support along with analytical insights to adapt your marketing strategies effectively.
Services Tailored To:
- Yoga studios
- Pilates studios
- Gym chains
- Outdoor gyms
- Niche gyms
- Martial arts gyms
For Personal Trainers
Are you embarking on your journey as a personal trainer or aiming to draw in more clients? You might have considered aspects like branding, social media, and the possibility of creating your own website. We’ve combined all these elements into a comprehensive program designed to launch your PT career.
We understand marketing as well as you understand training, knowing that each aspect is interconnected. As your dedicated partner handling branding, messaging, and design, we will elevate your marketing strategy. You will benefit from a cohesive aesthetic through a new website and social media designs, and we will assist you in pinpointing what differentiates your training from others. While there is no one-size-fits-all solution, we ensure that all the fundamental elements are included in our PT Package.
Services Tailored To:
- Gym based PTs
- Private / home location PTs
- Sports specific trainers
- Performance coaches
Multi channel marketing
Practical experience
We love talking about fitness. When we aren’t arguing about the latest protein shake the boss is experimenting with, you’ll find us in the gym, out on the roads, in the yoga studio or anywhere else you can get a good workout.
Our staff have (and in some cases still do) compete at a national level. We have a ton of experience working with fitness professionals and physiotherapists as trainees and in helping educate others on how to get the most out of their training.
We have the real world understanding of many of the challenges of training, so we will be able to help you communicate why your training works to potential customers.
Long term growth
The whole team at Alloy are passionate about health and fitness and this passion is obvious in our work. Drawing on our wide ranging expertise, we create informative original content and use it to bolster the authority of your fitness business.
Our strategies focus on growing your business long term, so you won’t be getting any flash-in-the-pan solutions here, this is genuine, bespoke content written by enthusiasts intended to transform your gym’s digital and physical presence.
Technical solutions
It’s important to get you onto the right systems that will support you in getting the most out of your clients. We often work with booking platforms that are ubiquitous across the fitness industry and payment platforms that work across multiple devices.
- Booking systems integration
- CRM systems – choosing and getting setup
- Payment processing solutions
- E-Learning & coaching platforms
Our Process
As a fitness marketing agency with employees who are passionate about keeping fit, our workflow follows the same logic as proper personal training. It’s evidence based and, just like the best coaches, we have the experience to get the best results for our clients:
1: Research
We take the time to get to know you and your brand, gaining an understanding of your USPs.
2: Identify goals
3: Make a plan
4: Implementation
5: Tracking
You wouldn’t work with a client without measuring their progress, would you? We provide you with third party reports so you can see the results for yourself.
6: Repeat
This process never stops. As your business grows, we grow with you, keeping our fingers on the pulse and adopting our service to meet your changing needs.
FAQs
Frequently Asked Questions about our fitness marketing services
What types of fitness brands do you work with and how can your marketing services benefit us?
How do you ensure that our marketing strategies are personalized?
What results can I expect from your marketing efforts?
How often will we communicate about our marketing progress?
What platforms do you utilise for marketing fitness services?
Can you help with managing our social media presence?
How do you handle the ongoing support after a campaign launch?
Our commitment to your success continues post-launch, as we monitor campaign performance, make necessary adjustments, and provide ongoing support to optimize results over time.
What makes your fitness marketing services different from others?
Our unique combination of industry expertise, a deep understanding of fitness trends, and a results-driven approach sets us apart in delivering effective marketing solutions.
Is there a minimum contract length for your services?
We offer flexible contracts tailored to your needs, allowing you to engage with us at a pace that suits your business.
How do you measure the success of a marketing campaign?
Can you assist with creating content for our marketing materials?
What’s the first step to getting started with your services?
Simply book a discovery call with us, and we’ll discuss your vision, goals, and how we can tailor our strategies to help your fitness brand thrive.
Our Latest Work
View some recent projects