Insights & News
Read the latest marketing news & industry advice from our team of experts
Cleaning company PPC tips
In recent years search engines like Google and Bing as well as social media sites such as Facebook & Twitter have rolled out a whole host of refinements to the way they deliver local results....
How to start an SEO campaign
Getting stuck into an SEO campaign is a big commitment. It’s an incredibly powerful marketing tool, but it takes time, money and expertise to get results. You need to be patient and you need to take...
A guide to paid social media advertising for cafes
If you run a cafe you no doubt have some sort of social media presence for your business. At the bare minimum you should have a Facebook, Twitter and Instagram account, as well as a Tripadvisor...
Is your restaurant using paid advertising on social media? Here’s how you get results
The most popular social media sites are now bursting with messages encouraging restaurant and cafe owners to part with their cash in exchange for wider exposure. Pop ups like ‘pay £10 to get 5000...
General tips for paid social media advertising on all channels
Establishing some sort of presence on social media has become essential for almost all businesses. It used to be the case that having a profile and posting occasionally would be enough, but with...
A General Introduction To Paid Social Posting
With the organic reach of (unpaid) social media posts at an all time low, many business owners are turning to paid social posts in order to reach their customers. Of course, social networks make it...
Gym and Personal Trainer Website Design Tips 2017
If you’re a fitness professional you will have realised by now that your online presence is super important for attracting and keeping your customers. We’ve bundled in both gym and personal trainers...
Paid Advertising on Facebook for Personal Trainers – Where to start
If you run an exercise class of some kind, either as a personal trainer, fitness coach, yoga instructor or something else, chances are you’ve thought of using Facebook to promote your services. You...
Branding & Logo Design inspiration for Cafes and Restaurants
The hospitality industry is awash with fantastic branding. From Michelin star restaurants, to the local coffee cart that pitches up at the station, there are a lot of exciting designs around. As...
Gym & personal trainer design & branding tips part 2
If you've read Part 1 of our tips on designing fitness branding you'll know we’ve worked with a number of different fitness professionals, from strength trainers to private gyms and fitness...
Top SEO tips for gyms and personal trainers
For all kinds of gyms, fitness classes and personal trainer services, SEO is going to be key to achieving real marketing gains. What is SEO? This is the work that moves your website up in Google...
RIP Yellow Pages – What does it mean for marketing?
A few days ago Yellow Pages announced the beginning of the end. There is now a deadline in place for the last ever printed edition of Yellow Pages, just over a year away in the start of 2019. After...
Gym & personal trainer design & branding tips – Part 1
Here at Alloy, we’ve had the pleasure of working with a number of clients in the health and fitness industry, from nutritionists through to strength coaches, personal trainers and gyms. In the...
Top 5 social media marketing tips for cafes and restaurants
Cafes and restaurants are social spaces by nature, which means it’s all the more important for them to have a presence on social media. As the majority of social media companies transition from...
The marketing hack all small businesses doing SEO or PPC need to use
If you’re looking to get more visitors and sales online then hopefully you’ve come across SEO and PPC. Right now, we’re going to look at the work that is essential for launching either type of...
Cafe & Restaurant Website Design Tips
Website design inspiration Getting a website off the ground may not be the first priority for coffee shops, restaurants and bars but it's not something that you can sweep under the carpet for long....
Top 5 social media marketing tips for gyms and personal trainers
For businesses of all types, having a presence on social media is essential. For gyms and personal trainers, social media is a great way to show off their services to both new and current clients....
What is Rankbrain?
What is Rankbrain? Although you may have never even heard of Rankbrain, chances are you come into contact with it on a daily basis. Rankbrain is a system that was introduced by Google in 2015 and is...
How do I get more reviews on Google?
Getting reviews on your Google maps listing is rapidly becoming essential for any business that servers customers in a local area. Not only will reviews prove your value to new customers, (88% of...
Top 3 essential SEO tips for cafes & restaurants
At Alloy we’ve been providing SEO strategies that have helped our clients achieve a steady improvement in rankings performance for almost 10 years. Every SEO strategy is different and tailored...
What does Google’s Fred update mean for my business?
As we've covered in previous blog posts, Google have a habit of sneaking out updates to their search engine fairly regularly. Sometimes these tweaks are obvious, sometimes less so. It's very rare...
Top tips for productive writing
What is copywriting? Copywriting is anything written to use in your marketing, from writing adverts to be displayed online, to writing Tweets, to describing products or services on your website....
Why is SEO critical for manufacturing companies?
There are many hundreds of thousands of companies on the internet manufacturing all kinds of products, all vying for prominence in search results within every niche imaginable. From hyper-niche...
Content creation for niche businesses: Think you have nothing to say? Think again!
When thinking about the most effective ways to increase the visibility of businesses on the internet, we often see the phrase ‘content is king.’ Google wants to deliver useful content to people...