Insights & News
Read the latest marketing news & industry advice from our team of experts
Top 5 social media marketing tips for gyms and personal trainers
For businesses of all types, having a presence on social media is essential. For gyms and personal trainers, social media is a great way to show off their services to both new and current clients....
What is Rankbrain?
What is Rankbrain? Although you may have never even heard of Rankbrain, chances are you come into contact with it on a daily basis. Rankbrain is a system that was introduced by Google in 2015 and is...
How do I get more reviews on Google?
Getting reviews on your Google maps listing is rapidly becoming essential for any business that servers customers in a local area. Not only will reviews prove your value to new customers, (88% of...
Top 3 essential SEO tips for cafes & restaurants
At Alloy we’ve been providing SEO strategies that have helped our clients achieve a steady improvement in rankings performance for almost 10 years. Every SEO strategy is different and tailored...
What does Google’s Fred update mean for my business?
As we've covered in previous blog posts, Google have a habit of sneaking out updates to their search engine fairly regularly. Sometimes these tweaks are obvious, sometimes less so. It's very rare...
Top tips for productive writing
What is copywriting? Copywriting is anything written to use in your marketing, from writing adverts to be displayed online, to writing Tweets, to describing products or services on your website....
Why is SEO critical for manufacturing companies?
There are many hundreds of thousands of companies on the internet manufacturing all kinds of products, all vying for prominence in search results within every niche imaginable. From hyper-niche...
Content creation for niche businesses: Think you have nothing to say? Think again!
When thinking about the most effective ways to increase the visibility of businesses on the internet, we often see the phrase ‘content is king.’ Google wants to deliver useful content to people...
Content Marketing for SEO: Why Quality Matters More Than Ever
Content is still king as far as Google is concerned. So if you want to get your website to the top of results pages and drive more traffic to your website your focus should be on creating the best...
Web design for manufacturers: where to start in 2017
Web design has evolved drastically in recent years. Where once attractive and easy to use websites were exclusive to only the highest end companies, internet users now expect a quality experience...
Health and fitness branding trends 2017
The fitness industry is growing faster than ever before. We think this is a good thing. More fitness, training, nutrition and health businesses are becoming mainstream and more accessible than ever....
How do I get more visitors to my website?
If you’ve launched a new website, or simply never had much traffic, you may be wondering how to get more people to visit it. There a several avenues you can go down here, but first of all it’s...
A beginners guide to Facebook advertising
Facebook ads are one of the most sophisticated advertising tools available to businesses. The ads can be used to do loads of different things; increase video views, get people to install apps,...
How to spot spammy SEO claims
Ever had a message through your website offering amazing SEO? Maybe it's someone who's found a million and one problems with your website, or someone who can guarantee they will get your website...
Should I start PPC Marketing?
Pay per click advertising is easier than ever Platforms like Google and Facebook may be known to most people for their incredibly useful free service,, but they only exist to make money from...
Top tips for local SEO
If you run or have worked for a company that provides services or products within a local area you’ve hopefully spent some time considering how customers might find you. When people are looking to...
Small business marketing checklist 2017
There are more ways than ever to market a business, but there’s no point getting carried away until the basics are in place. Here are some of the fundamentals to look into, before you get too...
Logo design: 3 reasons you need to refresh your branding
When was the last time you took a step back and had a proper look at your logo? For many businesses, it becomes part of the furniture, or at least, it should be a part of the stationary. For that...
Fitness Marketing Trends of 2017 (so far…)
As fitness obsessives and marketing professionals, we get to see a lot of both sides of the broader health and fitness industry. We're very happy to see that this is a sector that's growing faster...
Branding for web design: do I need it?
"I'm building a new website. Do I need to update my branding too?" Answer: Probably When we start putting together a plan to build a new website for a client, an often overlooked part of the project...
Web design: what is bounce rate?
When we’re putting together a new website for a client, or looking into where we can make improvements, one of the stats we look at is bounce rate. This is simply the proportion of visitors who...
Marketing trends of 2017: what startups are doing that you need to do too
Small, high tech start ups are all about growing as fast as possible. That's why their marketing has to be a step ahead of the curve. The world of startups is a bizarre one. We’re talking about the...
6 Top marketing trends for 2017
Stick with us here. These up and coming “trends” may not be new to you, but they're still worth a look. Apparently internet marketing has been a thing for a while. We’re not saying you have to...
SEO News: Essential lessons small businesses must learn from big newspapers
Online newspapers are on the cutting edge of SEO. Here are the things you need to do too. In an age where newspapers are making less and less money from selling printed news, they are having to find...