Here at Alloy, we’ve had the pleasure of working with a number of clients in the health and fitness industry, from nutritionists through to strength coaches, personal trainers and gyms. In the...
Top 5 social media marketing tips for cafes and restaurants
Cafes and restaurants are social spaces by nature, which means it’s all the more important for them to have a presence on social media. As the majority of social media companies transition from...
Cafe & Restaurant Website Design Tips
Website design inspiration Getting a website off the ground may not be the first priority for coffee shops, restaurants and bars but it's not something that you can sweep under the carpet for long....
Top 5 social media marketing tips for gyms and personal trainers
For businesses of all types, having a presence on social media is essential. For gyms and personal trainers, social media is a great way to show off their services to both new and current clients....
Top 3 essential SEO tips for cafes & restaurants
At Alloy we’ve been providing SEO strategies that have helped our clients achieve a steady improvement in rankings performance for almost 10 years. Every SEO strategy is different and tailored...
Why is SEO critical for manufacturing companies?
There are many hundreds of thousands of companies on the internet manufacturing all kinds of products, all vying for prominence in search results within every niche imaginable. From hyper-niche...
Web design for manufacturers: where to start in 2017
Web design has evolved drastically in recent years. Where once attractive and easy to use websites were exclusive to only the highest end companies, internet users now expect a quality experience...
Health and fitness branding trends 2017
The fitness industry is growing faster than ever before. We think this is a good thing. More fitness, training, nutrition and health businesses are becoming mainstream and more accessible than ever....
Fitness Marketing Trends of 2017 (so far…)
As fitness obsessives and marketing professionals, we get to see a lot of both sides of the broader health and fitness industry. We're very happy to see that this is a sector that's growing faster...
The surprising symmetry of marketing and personal training
As we've started working with more personal trainers and fitness brands, an amusing pattern has started to reveal itself. I'm a somewhat keen fitness enthusiast, so it's not difficult to see the...
9 Types of Marketing You Can Use to Coach Your Fitness Clients
There’s no better way to convince your customers that you really do know what you’re on about, than helping coach them towards their goals. In practice, 'inbound marketing' can be a great way to do...
Why coffee shops and roasters need to worry less about design and do marketing that works!
Sublime design is intertwined with the third wave coffee movement. This is a great thing. In my opinion, having an appreciation of aesthetics enhances the whole experience, it’s part of what makes...
4 Ways You Can Coach Your Fitness Brand to Marketing Success
If you work in the fitness industry, chances are you have caught the bug. No matter what your sports, exercise or training regimen of choice is, there is a rather high likelihood that you've chosen...
8 Reasons Why Fitness Content Marketing Must Educate
Anyone who’s delved into the world of sport science know’s there is a simply overwhelming amount of information and misinformation out there. For exactly this reason, a large proportion of the...