Many local businesses struggle to stand out online amid fierce competition. Local SEO tactics can significantly improve your online presence and reputation management. This article will examine how...
Local SEO
Nearly all (96%) of PC owners conduct local searches, whilst 79 percent of mobile phone owners and 81 percent of tablet owners used those devices for local searches – so it’s more important than ever to optimise the local presence of your business online. Our Local SEO Tips, articles and guides show you how to make sure your business is seen by a greater number of mobile and desktop searchers in your local area across Google Maps, using optimisation of Google My Business, also optimisation tips forBing Maps, yahoo maps and other local search providers. Take the Local rankings of your business one step further using our help with our managed local SEO services we manage the optimisation of your maps listings, build mentions of your business and rapidly boost the rankings of your website in local results.
Why you should use posts on your Google Business Profile
Posting on your Google Business Profile isn’t just a great way to keep your customers updated, it can improve your SEO as well. Connecting with customers through Maps and Search is a must for...
Why it’s important to track links from Google Maps so you can see them in analytics
In today's digital landscape, local businesses receive a substantial volume of clicks and interactions through Google Maps. However, without proper tracking mechanisms in place, it becomes...
Why your business should be using Google Business Profile Chat
What are the benefits of using Google Business Messages? Communicating directly with your customers via text chat on your Google Business Profile improves customer engagement and increases the...
Why your Google Maps listing might not be showing above your competition
There are probably four main reasons a business might not appear on Google Maps: Your Google My Business (GMB) account is not verified. Your Google My Business account has been suspended. You...
How your Google listing affects the performance of your Local Service Ads
The more you use your GMB (Google My Business) profile, the more Google will see you as a reliable business. Here are a few ways you can do just that: Keep your business details up to date (address,...
Why you should care about your Google reviews
What’s more, 92% of consumers hesitate to make a purchase when they can’t see any customer reviews. Since your Google My Business (GMB) listing is the front-of-shop for your online presence, AND...
Using your Google listing to showcase your services
According to Google, customers are 2.7 times more likely to consider your business reputable if you have a complete Google My Business (GMB) profile, and 70% more likely to actually visit your...
The importance of keeping your Google listing up to date
Your Google My Business (GMB) listing is a great opportunity to communicate important information, and since it’s completely free there’s no excuse not to use it. Not only does Google prefer...
Why you should be posting on your Google Maps listing before posting on Facebook
Posting on your Google listing before posting on Facebook ensures your customers can learn about your services more quickly. This is simply because Google My Business (GMB) is more searchable than a...
Is My Local SEO Working?
A key question we get asked is how long does SEO take? What if nothing has happened after a few weeks or even month? If you’re looking to start investing in SEO then it’s a very useful question to...
RIP Yellow Pages – What does it mean for marketing?
A few days ago Yellow Pages announced the beginning of the end. There is now a deadline in place for the last ever printed edition of Yellow Pages, just over a year away in the start of 2019. After...
How do I get more reviews on Google?
Getting reviews on your Google maps listing is rapidly becoming essential for any business that servers customers in a local area. Not only will reviews prove your value to new customers, (88% of...
Top 3 essential SEO tips for cafes & restaurants
At Alloy we’ve been providing SEO strategies that have helped our clients achieve a steady improvement in rankings performance for almost 10 years. Every SEO strategy is different and tailored...
Top tips for local SEO
If you run or have worked for a company that provides services or products within a local area you’ve hopefully spent some time considering how customers might find you. When people are looking to...
Small business vs algorithm change: Why you shouldn’t panic
Small business vs algorithm change: Why you shouldn't panic There's often a lot of fuss made in the online marketing world about Google algorithm changes and how they affect the appearance of small...
What is the Google possum algorithm update?
You may have recently heard about Google's mysterious 'Possum' update and wondered what all the fuss was about. If you run a local business and rely on leads from Google maps this one directly...
5 things we Relearned at BrightonSEO in 2016
We popped down to Brighton for the UK's largest SEO conference. The good news is, there weren't any big surprises. Turns out we know what we’re doing already, how ‘bout that? But it was very...
What will better local SEO mean for my business?
These days, it’s hardly surprising that most people search online to find a local business. In fact, last year, just 9% of people said they hadn’t done an internet search to find one. If you're...
What is Local SEO?
Search Engine Optimisation (SEO) is a marketing technique that that aims to improve your website’s performance in organic search rankings. Better SEO means your website appears higher up the list of...
Benefits of blogging about your local business
Small businesses serving local customers have a lot to gain from regularly posting about their business. Blogging not only reassures and informs potential customers that the company is active, but...