In the digital age, social media has become a powerful platform for brands to connect with audiences. Crafting engaging content is essential for capturing attention, building relationships, and...
A General Introduction To Paid Social Posting
With the organic reach of (unpaid) social media posts at an all time low, many business owners are turning to paid social posts in order to reach their customers. Of course, social networks make it...
Top 5 social media marketing tips for gyms and personal trainers
For businesses of all types, having a presence on social media is essential. For gyms and personal trainers, social media is a great way to show off their services to both new and current clients....
A year at Alloy, what happened in 2016
As you may have noticed, a lot has been going on here at Alloy Marketing Ltd in 2016! We’ve grown, we’ve learned loads and we are more excited about marketing than ever before. We're bursting with...
Can social media affect SEO?
The short answer is yes, but not how you’d think. Things are complicated enough when it comes to the SEO impact of normal websites. We know that Google is looking at over 200 factors when it chooses...
A beginner’s guide to social media marketing part 3: How to create a profile
When you’ve decided which social media platforms to start with (see our previous blog post if you aren’t sure yet) it’s important to set things up properly. As with a shop front, or a website, it’s...
A beginner’s guide to social media marketing part 2: Which social media platform is best for you?
If you think doing 'a bit' of Social Media Marketing will help your business (which it probably will), then you might be wondering where you should start. Different social media website apps, or...
A Beginner’s guide to social media marketing part 1: Why you should be using social media
Social Media covers websites like Facebook, Twitter, Instagram, LinkedIn and Pinterest, amongst others. They are designed to help people create and share content, normally in the form short pieces...
7 ways your small businesses can beat your larger competitors
Small businesses are using the skills and advantages that their big competitors lack and there is no reason you should not be doing the same. We have put together a quick guide to help you make the...
What can a blog do to help generate sales for your business?
With businesses on the internet fighting for the top spaces in search engines, how can you set your business website apart from the rest? Well, the answer is to create and maintain a blog. If you...
8 tips to help start promoting your business online
A common misconception about the world wide web and business is that if you build a website, customers will come. Unfortunately, that's not the case. The internet is saturated with websites and...
7 ways to improve your brand continuity offline and online
The term brand is one of those words that is widely used, but often not fully understood. What does the word mean and how has the meaning and application changed over the years? The very first...
6 tips to increase the number of Twitter followers of your small business
Gaining new followers is vital to your company's success, with more people purchasing from brands they interact with on Twitter your business could benefit. 1) A new follower is a new lead When you...
​10 reasons why social media is important for your business
When you have a million and one things to do in the day to day running of your business, we know it can be hard to keep your social media presence up to date, check out these top 10 reasons why you...
Building and maintaining the presence for your business online – a manageable balancing act?
Building and maintaining an active presence for your business online - top tips using social media When you run a small to medium size business, you often carry out the roles of several employees...
How to start promoting a new website
Internet marketing has been shown to offer small and medium scale businesses the highest returns on investment when compared to television, radio, events, sponsorship and direct mail marketing...