4 Ways You Can Coach Your Fitness Brand to Marketing Success
If you work in the fitness industry, chances are you have caught the bug. No matter what your sports, exercise or training regimen of choice is, there is a rather high likelihood that you've chosen...
Small business vs algorithm change: Why you shouldn’t panic
Small business vs algorithm change: Why you shouldn't panic There's often a lot of fuss made in the online marketing world about Google algorithm changes and how they affect the appearance of small...
How to get new pictures for your website
If you are thinking about building a new website, or have already started, you might have started thinking about the images you are going to use. Many styles of web design feature large images that...
What your web design says about your business
The website of a business is often the first time a customer makes a real connection with a supplier or service provider. With more and more shoppers abandoning the high street in favour of online...
Small New Years Resolutions for a Big Impact on Your Marketing in 2017
For some businesses, the period just after Christmas and New Year’s is a bit on the quiet side. While it may be tempting to wallow in lethargy after recent revelry, this is actually the perfect...
A year at Alloy, what happened in 2016
As you may have noticed, a lot has been going on here at Alloy Marketing Ltd in 2016! We’ve grown, we’ve learned loads and we are more excited about marketing than ever before. We're bursting with...
Why your content strategy should educate to boost conversion and retention
The point of content marketing is to offer something of value. Instead of the same old sell, sell sell, there are loads of ways to increase conversion and improve retention by offering useful...
How to pick the right pics for your website
If you’re building a new website, or simply haven’t updated your existing one in a while, you may need to think about the images you're using. It’s pretty common for websites to use large images to...
8 Reasons Why Fitness Content Marketing Must Educate
Anyone who’s delved into the world of sport science know’s there is a simply overwhelming amount of information and misinformation out there. For exactly this reason, a large proportion of the...
Mobile-first indexing, what is it?
Google has announced they are now beginning to roll out mobile-first indexing for websites, but what does that actually mean for you? Before we get stuck in, let's bring everyone up to speed so we...
Another algorithm update: Penguin 4.0
Google's focus stays the same; to give searchers what they are looking for. But the way it does this is constantly changing. Of course, it's rather tricky to objectively find the perfect answer to...
Can social media affect SEO?
The short answer is yes, but not how you’d think. Things are complicated enough when it comes to the SEO impact of normal websites. We know that Google is looking at over 200 factors when it chooses...
5 Reasons to use audio visual content in your marketing
Audio visual content is everywhere, unavoidable even! As a medium for communication and a marketing tool it is undeniably effective. If you’re wondering whether it’s right for your business then...
What’s the score with audio visual marketing?
Why use audio visual marketing? So you’ve got yourself set up with a shiny new modern website, it looks great, loads quickly, and performs perfectly across all devices; mobiles, tablets and laptops....
What is the Google possum algorithm update?
You may have recently heard about Google's mysterious 'Possum' update and wondered what all the fuss was about. If you run a local business and rely on leads from Google maps this one directly...
5 things we Relearned at BrightonSEO in 2016
We popped down to Brighton for the UK's largest SEO conference. The good news is, there weren't any big surprises. Turns out we know what we’re doing already, how ‘bout that? But it was very...
The Benefits of an SSL security certificate for your website
What is an SSL certificate? A Secure Sockets Layer (SSL) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server. Encryption...
How to record a project and use it to create a portfolio/case study
Your projects are priceless examples of the quality of your work. By recording the work you have put into them, you effectively build a portfolio which can then be used to grow your business and...
How long does SEO take?
I’ve started investing in SEO, when will I see the results? The simplest, but also most frustrating answer is: it depends. SEO is a long term investment. Like a steam train, it takes a bit of time...
What is SEO and why does it matter?
What is SEO? Search Engine Optimisation (SEO) is a marketing technique that that aims to improve your website’s performance in organic search rankings. What are organic search rankings? The idea is...
Why you should be using portfolios and case studies on your website
Adding new content to your website on a regular basis is very important if you want to be noticed by Google and increase your visibility with prospective customers. You can do this with a portfolios...
BIS-15-147-small-businesses-cyber-guide-March-2015.pdf
BIS-15-147-small-businesses-cyber-guide-March-2015.pdf
The daily content chore
If you’ve been looking into what you can do to market your business online, you’re probably aware that most strategies these days revolve around providing content, after all, Google's favourite...
