Insights & News
Read the latest marketing news & industry advice from our team of experts
What is SEO and why does it matter?
What is SEO? Search Engine Optimisation (SEO) is a marketing technique that that aims to improve your website’s performance in organic search rankings. What are organic search rankings? The idea is...
Why you should be using portfolios and case studies on your website
Adding new content to your website on a regular basis is very important if you want to be noticed by Google and increase your visibility with prospective customers. You can do this with a portfolios...
BIS-15-147-small-businesses-cyber-guide-March-2015.pdf
BIS-15-147-small-businesses-cyber-guide-March-2015.pdf
The daily content chore
If you’ve been looking into what you can do to market your business online, you’re probably aware that most strategies these days revolve around providing content, after all, Google's favourite...
What a cyber attack can do to your business
Any company that has a presence online is open to attack from pretty much anywhere in the world. All a hacker needs is a computer and an internet connection. In fact, crippling attacks can be...
What will better local SEO mean for my business?
These days, it’s hardly surprising that most people search online to find a local business. In fact, last year, just 9% of people said they hadn’t done an internet search to find one. If you're...
What every small business can do to improve cyber security
We recently went over the worrying increase in cyber attacks and the real damage that they can do to small businesses. Here are a few simple steps you can take to drastically increase the security...
What every small business needs to know about cyber security
As businesses rely more and more on technology and online services, these areas start to become targets. Hackers have realised they can have a huge impact on small businesses by disrupting their...
What is Local SEO?
Search Engine Optimisation (SEO) is a marketing technique that that aims to improve your website’s performance in organic search rankings. Better SEO means your website appears higher up the list of...
Our top 10 tips for maintaining contact with customers
No matter what your business specialises in, chances are you need your customers to succeed and happy customers means a successful business. Read our top 10 tips to help you maintain contact with...
How important is it to update my blog regularly?
Any business with an online presence should aim to build strong relationships with your audience as part of your content marketing strategy; a big part of this process is having an interesting and...
A beginner’s guide to social media marketing part 4: How to start posting (and make sure you keep going)
Getting started with social media can be daunting, you're broadcasting messages to the whole world about your brand. It's a powerful tool to be treated carefully, but with the right strategy and...
A beginner’s guide to social media marketing part 3: How to create a profile
When you’ve decided which social media platforms to start with (see our previous blog post if you aren’t sure yet) it’s important to set things up properly. As with a shop front, or a website, it’s...
A beginner’s guide to social media marketing part 2: Which social media platform is best for you?
If you think doing 'a bit' of Social Media Marketing will help your business (which it probably will), then you might be wondering where you should start. Different social media website apps, or...
A Beginner’s guide to social media marketing part 1: Why you should be using social media
Social Media covers websites like Facebook, Twitter, Instagram, LinkedIn and Pinterest, amongst others. They are designed to help people create and share content, normally in the form short pieces...
Lights. Camera. Action. Getting started with video content marketing.
Many businesses are venturing into home made audio visual content to engage with their customers. Few get it right, and getting it wrong can make your business seem bland and uninspiring. Are you...
How can I keep my website updated regularly with new content?
Keeping your business website regularly updated is vital if you want Google to value it as a useful resource and reward you with high rankings in the organic search results. It's the best way to...
How to start creating your first content marketing strategy
Getting started The first step of any content marketing strategy should be to establish your target audience. You may already have a good idea of what sort of person is buying your product or...
5 tips to follow when getting help with your small business SEO
Search engine optimisation is the process of improving a website and a company's online web-presence, to increase the positioning in search engine results. Because search engines do not accept...
What are the benefits of content marketing? The top 10 reasons revealed
The Content Marketing Institute defines content marketing as, 'the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a...
5 tips to make the most of adding testimonials to your website
As a small business owner you already know your website is vital to your success. To have a successful website you need to regularly publish new content that is information rich, and will tick boxes...
Google releases secretive algorithm update early May 2015, dubbed the “Phantom 2” update
Google continues their relentless push for search improvements and algorithm updates with a new round of secretive changes, pushed out in May 2015. From the "Mobilegeddon" update last month in...
3 reasons why you should get our premium, eco-friendly hosting today
Simply put, if you want your website to offer a good user experience you need a good, high quality hosting service. Like most things cheaper isn't always better, so be sure to check what you are...