Insights & News
Read the latest marketing news & industry advice from our team of experts
Mobile-first indexing, what is it?
Google has announced they are now beginning to roll out mobile-first indexing for websites, but what does that actually mean for you? Before we get stuck in, let's bring everyone up to speed so we...
Another algorithm update: Penguin 4.0
Google's focus stays the same; to give searchers what they are looking for. But the way it does this is constantly changing. Of course, it's rather tricky to objectively find the perfect answer to...
Can social media affect SEO?
The short answer is yes, but not how you’d think. Things are complicated enough when it comes to the SEO impact of normal websites. We know that Google is looking at over 200 factors when it chooses...
5 Reasons to use audio visual content in your marketing
Audio visual content is everywhere, unavoidable even! As a medium for communication and a marketing tool it is undeniably effective. If you’re wondering whether it’s right for your business then...
What’s the score with audio visual marketing?
Why use audio visual marketing? So you’ve got yourself set up with a shiny new modern website, it looks great, loads quickly, and performs perfectly across all devices; mobiles, tablets and laptops....
What is the Google possum algorithm update?
You may have recently heard about Google's mysterious 'Possum' update and wondered what all the fuss was about. If you run a local business and rely on leads from Google maps this one directly...
5 things we Relearned at BrightonSEO in 2016
We popped down to Brighton for the UK's largest SEO conference. The good news is, there weren't any big surprises. Turns out we know what we’re doing already, how ‘bout that? But it was very...
The Benefits of an SSL security certificate for your website
What is an SSL certificate? A Secure Sockets Layer (SSL) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server. Encryption...
How to record a project and use it to create a portfolio/case study
Your projects are priceless examples of the quality of your work. By recording the work you have put into them, you effectively build a portfolio which can then be used to grow your business and...
How long does SEO take?
I’ve started investing in SEO, when will I see the results? The simplest, but also most frustrating answer is: it depends. SEO is a long term investment. Like a steam train, it takes a bit of time...
What is SEO and why does it matter?
What is SEO? Search Engine Optimisation (SEO) is a marketing technique that that aims to improve your website’s performance in organic search rankings. What are organic search rankings? The idea is...
Why you should be using portfolios and case studies on your website
Adding new content to your website on a regular basis is very important if you want to be noticed by Google and increase your visibility with prospective customers. You can do this with a portfolios...
BIS-15-147-small-businesses-cyber-guide-March-2015.pdf
BIS-15-147-small-businesses-cyber-guide-March-2015.pdf
The daily content chore
If you’ve been looking into what you can do to market your business online, you’re probably aware that most strategies these days revolve around providing content, after all, Google's favourite...
What a cyber attack can do to your business
Any company that has a presence online is open to attack from pretty much anywhere in the world. All a hacker needs is a computer and an internet connection. In fact, crippling attacks can be...
What will better local SEO mean for my business?
These days, it’s hardly surprising that most people search online to find a local business. In fact, last year, just 9% of people said they hadn’t done an internet search to find one. If you're...
What every small business can do to improve cyber security
We recently went over the worrying increase in cyber attacks and the real damage that they can do to small businesses. Here are a few simple steps you can take to drastically increase the security...
What every small business needs to know about cyber security
As businesses rely more and more on technology and online services, these areas start to become targets. Hackers have realised they can have a huge impact on small businesses by disrupting their...
What is Local SEO?
Search Engine Optimisation (SEO) is a marketing technique that that aims to improve your website’s performance in organic search rankings. Better SEO means your website appears higher up the list of...
Our top 10 tips for maintaining contact with customers
No matter what your business specialises in, chances are you need your customers to succeed and happy customers means a successful business. Read our top 10 tips to help you maintain contact with...
How important is it to update my blog regularly?
Any business with an online presence should aim to build strong relationships with your audience as part of your content marketing strategy; a big part of this process is having an interesting and...
A beginner’s guide to social media marketing part 4: How to start posting (and make sure you keep going)
Getting started with social media can be daunting, you're broadcasting messages to the whole world about your brand. It's a powerful tool to be treated carefully, but with the right strategy and...
A beginner’s guide to social media marketing part 3: How to create a profile
When you’ve decided which social media platforms to start with (see our previous blog post if you aren’t sure yet) it’s important to set things up properly. As with a shop front, or a website, it’s...