Insights & News
Read the latest marketing news & industry advice from our team of experts
Content Marketing for SEO: Why Quality Matters More Than Ever
Content is still king as far as Google is concerned. So if you want to get your website to the top of results pages and drive more traffic to your website your focus should be on creating the best...
Web design for manufacturers: where to start in 2017
Web design has evolved drastically in recent years. Where once attractive and easy to use websites were exclusive to only the highest end companies, internet users now expect a quality experience...
Health and fitness branding trends 2017
The fitness industry is growing faster than ever before. We think this is a good thing. More fitness, training, nutrition and health businesses are becoming mainstream and more accessible than ever....
How do I get more visitors to my website?
If you’ve launched a new website, or simply never had much traffic, you may be wondering how to get more people to visit it. There a several avenues you can go down here, but first of all it’s...
A beginners guide to Facebook advertising
Facebook ads are one of the most sophisticated advertising tools available to businesses. The ads can be used to do loads of different things; increase video views, get people to install apps,...
How to spot spammy SEO claims
Ever had a message through your website offering amazing SEO? Maybe it's someone who's found a million and one problems with your website, or someone who can guarantee they will get your website...
Should I start PPC Marketing?
Pay per click advertising is easier than ever Platforms like Google and Facebook may be known to most people for their incredibly useful free service,, but they only exist to make money from...
Top tips for local SEO
If you run or have worked for a company that provides services or products within a local area you’ve hopefully spent some time considering how customers might find you. When people are looking to...
Small business marketing checklist 2017
There are more ways than ever to market a business, but there’s no point getting carried away until the basics are in place. Here are some of the fundamentals to look into, before you get too...
Logo design: 3 reasons you need to refresh your branding
When was the last time you took a step back and had a proper look at your logo? For many businesses, it becomes part of the furniture, or at least, it should be a part of the stationary. For that...
Fitness Marketing Trends of 2017 (so far…)
As fitness obsessives and marketing professionals, we get to see a lot of both sides of the broader health and fitness industry. We're very happy to see that this is a sector that's growing faster...
Branding for web design: do I need it?
"I'm building a new website. Do I need to update my branding too?" Answer: Probably When we start putting together a plan to build a new website for a client, an often overlooked part of the project...
Web design: what is bounce rate?
When we’re putting together a new website for a client, or looking into where we can make improvements, one of the stats we look at is bounce rate. This is simply the proportion of visitors who...
8 things you need before you start your new website
Building a website is just like building a house. Sure, you could turn up with a ton of bricks, get stuck in with a shovel and hope for the best, but you should probably think things through a bit...
Why coffee shops and roasters need to worry less about design and do marketing that works!
Sublime design is intertwined with the third wave coffee movement. This is a great thing. In my opinion, having an appreciation of aesthetics enhances the whole experience, it’s part of what makes...
4 Ways You Can Coach Your Fitness Brand to Marketing Success
If you work in the fitness industry, chances are you have caught the bug. No matter what your sports, exercise or training regimen of choice is, there is a rather high likelihood that you've chosen...
Small business vs algorithm change: Why you shouldn’t panic
Small business vs algorithm change: Why you shouldn't panic There's often a lot of fuss made in the online marketing world about Google algorithm changes and how they affect the appearance of small...
How to get new pictures for your website
If you are thinking about building a new website, or have already started, you might have started thinking about the images you are going to use. Many styles of web design feature large images that...
What your web design says about your business
The website of a business is often the first time a customer makes a real connection with a supplier or service provider. With more and more shoppers abandoning the high street in favour of online...
Small New Years Resolutions for a Big Impact on Your Marketing in 2017
For some businesses, the period just after Christmas and New Year’s is a bit on the quiet side. While it may be tempting to wallow in lethargy after recent revelry, this is actually the perfect...
A year at Alloy, what happened in 2016
As you may have noticed, a lot has been going on here at Alloy Marketing Ltd in 2016! We’ve grown, we’ve learned loads and we are more excited about marketing than ever before. We're bursting with...
Why your content strategy should educate to boost conversion and retention
The point of content marketing is to offer something of value. Instead of the same old sell, sell sell, there are loads of ways to increase conversion and improve retention by offering useful...
How to pick the right pics for your website
If you’re building a new website, or simply haven’t updated your existing one in a while, you may need to think about the images you're using. It’s pretty common for websites to use large images to...
8 Reasons Why Fitness Content Marketing Must Educate
Anyone who’s delved into the world of sport science know’s there is a simply overwhelming amount of information and misinformation out there. For exactly this reason, a large proportion of the...