Insights & News
Read the latest marketing news & industry advice from our team of experts
Google Ads Remarketing Campaigns
Google Ads Remarketing gives users who visited your website a cookie which means they will see your ads in Google Search or if they visit other sites in the Google search partners network. Benefits...
Why your Google Maps listing might not be showing above your competition
There are probably four main reasons a business might not appear on Google Maps: Your Google My Business (GMB) account is not verified. Your Google My Business account has been suspended. You...
How your Google listing affects the performance of your Local Service Ads
The more you use your GMB (Google My Business) profile, the more Google will see you as a reliable business. Here are a few ways you can do just that: Keep your business details up to date (address,...
Google Analytics moving to Google Analytics 4
What is Google Analytics? Google Analytics is a really useful tool for measuring data from your website. it measures useful things like the number of visitors to your site and how many of them are...
Why you should care about your Google reviews
What’s more, 92% of consumers hesitate to make a purchase when they can’t see any customer reviews. Since your Google My Business (GMB) listing is the front-of-shop for your online presence, AND...
Using your Google listing to showcase your services
According to Google, customers are 2.7 times more likely to consider your business reputable if you have a complete Google My Business (GMB) profile, and 70% more likely to actually visit your...
The importance of keeping your Google listing up to date
Your Google My Business (GMB) listing is a great opportunity to communicate important information, and since it’s completely free there’s no excuse not to use it. Not only does Google prefer...
Why you should be posting on your Google Maps listing before posting on Facebook
Posting on your Google listing before posting on Facebook ensures your customers can learn about your services more quickly. This is simply because Google My Business (GMB) is more searchable than a...
What will better local SEO mean for your cleaning company
If your cleaning company doesn’t have much of an online presence, you should know that 90% of customers look online first these days. You might continue to get repeat business and the occasional...
5 things you need to know about Google’s helpful content update
Google is constantly tweaking its algorithms to help its users find content that’s useful to them. It takes a lot of work behind the scenes so we can just enter a search term and not have to scroll...
Email marketing for cleaning companies
73% of millennials prefer communications from businesses to come via email, so this shouldn’t be overlooked as a way to drive sales. Not only can aspects of this sales channel be automated to...
Why cookie permission and GDPR compliance is essential
Cookie permissions and GDPR Websites rely on cookies - tiny files - to store information on peoples’ computers, be that a smartphone, tablet, laptop or desktop. These can be used to tailor your...
Black Friday / Cyber Monday Special Offer On New Google Ads Campaigns
Free set up on Google Ads campaigns As a special introductory offer to new customers, we’re offering free set up of Google Ads campaigns (worth £200) throughout Black Friday to 9th December. Why...
What are Local Service Ads?
Which industries can benefit? Set to be an excellent supplement to other parts of your local SEO strategy, including Google Ads, this advertising platform has just finished being tested in the US,...
Last call for Halloween campaigns!
If you’re already swamped with work, why not use this as an opportunity to boost your social media channels and do something fun? A pumpkin carving competition or a scary story contest could be a...
Top Google Ads features Autumn 2022
Local campaigns Google has changed the format of local ads campaigns, adding three new methods to promote a business on Google Maps (which just so happens to be the most popular navigation app on...
Re-opening advice for small businesses following Covid-19
The covid-19 epidemic led to unprecedented challenges for almost all businesses. With gyms, restaurants and shops closed, and many service industries slowing right down, small businesses up and down...
How to start marketing a fitness personal training business
Personal training and the fitness industry in general has experienced massive growth throughout the past decade. The trend of getting fit and healthy doesn't won't be going anywhere soon. Because of...
Top 3 Essential SEO Tips for Cleaning Companies
Alloy Marketing have been providing SEO strategies to help cleaning companies achieve a steady improvement in rankings performance for almost 10 years. Every SEO strategy is different and tailored...
Now is the time to buy the .uk version of your domain name
Important news: Your .uk Domain grace period is ending We wanted to let you know that on June 25th 2019 the grace period for buying a .uk domain name expires. Domains ending .uk were opened up for...
Cleaning Company Website Design Tips
If you run a cleaning company, it’s absolutely essential to have a website. But just having any old site won’t do, because prospective customers will judge your business based on first appearances....
Top 5 Social Media Marketing Tips for Cleaning Companies
The top Social media platforms such as Facebook, twitter and Instagram offer cleaning companies a great way to showcase the quality of their work, as well as offering a convenient means for...
What Does the Death of the Yellow Pages Mean for Your Cleaning Company?
The final edition of the iconic printed version of the Yellow Pages was released in January of 2019. It probably won’t come as a surprise that this method of finding local tradespeople has been in...
Is My Local SEO Working?
A key question we get asked is how long does SEO take? What if nothing has happened after a few weeks or even month? If you’re looking to start investing in SEO then it’s a very useful question to...