Insights & News
Read the latest marketing news & industry advice from our team of experts
A beginner’s guide to social media marketing part 2: Which social media platform is best for you?
If you think doing 'a bit' of Social Media Marketing will help your business (which it probably will), then you might be wondering where you should start. Different social media website apps, or...
A Beginner’s guide to social media marketing part 1: Why you should be using social media
Social Media covers websites like Facebook, Twitter, Instagram, LinkedIn and Pinterest, amongst others. They are designed to help people create and share content, normally in the form short pieces...
Lights. Camera. Action. Getting started with video content marketing.
Many businesses are venturing into home made audio visual content to engage with their customers. Few get it right, and getting it wrong can make your business seem bland and uninspiring. Are you...
How can I keep my website updated regularly with new content?
Keeping your business website regularly updated is vital if you want Google to value it as a useful resource and reward you with high rankings in the organic search results. It's the best way to...
How to start creating your first content marketing strategy
Getting started The first step of any content marketing strategy should be to establish your target audience. You may already have a good idea of what sort of person is buying your product or...
5 tips to follow when getting help with your small business SEO
Search engine optimisation is the process of improving a website and a company's online web-presence, to increase the positioning in search engine results. Because search engines do not accept...
What are the benefits of content marketing? The top 10 reasons revealed
The Content Marketing Institute defines content marketing as, 'the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a...
5 tips to make the most of adding testimonials to your website
As a small business owner you already know your website is vital to your success. To have a successful website you need to regularly publish new content that is information rich, and will tick boxes...
Google releases secretive algorithm update early May 2015, dubbed the “Phantom 2” update
Google continues their relentless push for search improvements and algorithm updates with a new round of secretive changes, pushed out in May 2015. From the "Mobilegeddon" update last month in...
3 reasons why you should get our premium, eco-friendly hosting today
Simply put, if you want your website to offer a good user experience you need a good, high quality hosting service. Like most things cheaper isn't always better, so be sure to check what you are...
Social media management tips for small businesses just starting online
Many smaller businesses are missing a trick by not using valuable and free channels of marketing and by not making the most of all the available options. If somebody offered you a free billboard,...
Are you displaying the right information on your website?
Is your website displaying all the necessary information for your customers? We have put together a list of legal requirements and some best practice pointers to help you get the most our of your...
4 things to do after your new website is launched
Congratulations on your new website! After lots of of tweaks and adjustments your website is finally live and you can sit back and watch the sales start coming, right? Wrong. Unfortunately having a...
7 ways your small businesses can beat your larger competitors
Small businesses are using the skills and advantages that their big competitors lack and there is no reason you should not be doing the same. We have put together a quick guide to help you make the...
What can a blog do to help generate sales for your business?
With businesses on the internet fighting for the top spaces in search engines, how can you set your business website apart from the rest? Well, the answer is to create and maintain a blog. If you...
8 tips to help start promoting your business online
A common misconception about the world wide web and business is that if you build a website, customers will come. Unfortunately, that's not the case. The internet is saturated with websites and...
7 ways to improve your brand continuity offline and online
The term brand is one of those words that is widely used, but often not fully understood. What does the word mean and how has the meaning and application changed over the years? The very first...
5 tips to learn about content marketing
With search engines putting more emphasis on ranking websites with a wide range of high quality and varied content, we want to take the time to let you know how you can be producing and delivering...
8 small business productivity tips to help you make the most of 2015
It's vital, in our fast paced world, to appreciate the importance of being flexible and working quick - and working smart, to get great results from our marketing. Read more in the following 8...
5 ways to get the right marketing balance for your online presence
At at time when digital natives are coming of age, it is important to get the right balance for your business through a continuous and active online presence. Follow our top tips below on how you...
6 tips to increase the number of Twitter followers of your small business
Gaining new followers is vital to your company's success, with more people purchasing from brands they interact with on Twitter your business could benefit. 1) A new follower is a new lead When you...
Top 5 tips to building a better business website
Your website is essentially your shop front for your customers. They will find your page, browse around for a while and leave. How your website looks could be the deciding factor for if they chose...
5 reasons why a mobile friendly website is now essential for your business
On November 18th Google announced they would be adding a mobile friendly tag to all their search results. This means websites that have been optimised for mobile devices would be prioritised on...
Basic guide to branding
Whether you are setting up your business or re-branding, choosing the look and feel of your brand is an exciting time. For whatever reason you have chosen the path of being a business owner; from...